Marketing Money Podcast

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s worki

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Recent Episodes

Episode 159 | See Y’all in Austin

Posted September 21, 2023 • 00:24:42

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect...

Episode 158 | Red Ink Doesn’t Cash

Posted August 15, 2023 • 00:30:17

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about....

Episode 157 | Your Name: Asset or Liability?

Posted March 30, 2023 • 00:34:57

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at...

Episode 156 | Persona Marketing

Posted March 9, 2023 • 00:33:33

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching...

Episode 155 | What’s Your Return?

Posted February 16, 2023 • 00:34:14

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss...