Marketing Money Podcast
This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s worki
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Recent Episodes
Episode 149 | 2022 ABA Bank Marketing Conference Preview
This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being...
Episode 148 | Tipping
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s...
Episode 147 | The Hateful Eight of Campaigns
Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes...
Episode 146 | The High Five of Campaign Marketing
A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems...
Episode 145 | The Hateful Eight of Conversion
Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re...
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