Marketing Money Podcast
This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s worki
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Recent Episodes
Episode 139 | Are You Linking Value to Your Online Experience?
The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the...
Episode 138 | Don’t Let False Assumptions Lead You Astray
Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the...
Episode 137 | Is Digital Banking Already Overdone?
Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account...
Episode 136 | Don’t Confuse The Customer’s Journey With Your Own
How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let...
Episode 135 | Shedding Light Onto Dark Patterns
Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations...
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